Paid media ( PPC )
Pay Per Click
PPC is the best startegy used to get clients, leads online, but it depends on the mode you choose for the different goals. It could be traffic for website, leads, conversion, sale, marketing product and services and app promotion. These are the very basic thing which any company needs- the sale and marketing of their goods, which can be physical or virtual but most the people who do the Google Ad these are the key platform for the modern online advertisement.
Google ads are most effective since they have search engine which is commonly used by almost all users. YouTube, Google Search engine they contribute most of the adverstisement and very smooth user experience.